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    <loc>https://www.paulgoldsmith.uk/home</loc>
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    <lastmod>2023-11-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608028257590-SSX9XGXH55S2L6ZNHOUO/Fashion+magazine+spread.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Walmart apparel reinvention concept work</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608033736704-X287LYPWRMDFICXW29ZO/OF+Pizza.jpg</image:loc>
      <image:title>Home - Private Label</image:title>
      <image:caption>From product development, through to packaging design, Private Label has the power to deliver value and differentiate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608122045026-IFHLM3EJ2T3KDRTVA9KY/BTS.jpg</image:loc>
      <image:title>Home - In store and print</image:title>
      <image:caption>Bricks and mortar, physical in store theatre and tangible print, remain a great opportunity for retailers to bring home their brand stories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608121846895-9AM2I97GLQ6CTOTJID97/Order-it-here.jpg</image:loc>
      <image:title>Home - Retail Design</image:title>
      <image:caption>Careful consideration to the permanant visual language of an environment, can enhance and reward a shopping experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/256fc3ea-ae67-4d68-9037-e09ab5ca144c/Euronics+landing.jpg</image:loc>
      <image:title>Home - Euronics</image:title>
      <image:caption>As Head of Marketing and Customer Services, I redefined the brand voice and delivered creative and tactics against all consumer touch points.</image:caption>
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  <url>
    <loc>https://www.paulgoldsmith.uk/photos</loc>
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    <priority>0.75</priority>
    <lastmod>2021-05-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608047956849-T7ZG1T25E0VLRDHHEYTC/Organic+range.jpg</image:loc>
      <image:title>Own Brand</image:title>
      <image:caption>Design exploration to align Organic on pack callouts across three tiers of private label and work with store wide signage colour discipline.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608056861822-V8QNPJHZLZREBWCMW1Y0/Movelo.jpg</image:loc>
      <image:title>Own Brand</image:title>
      <image:caption>Creation of new bike brand, from name ideation to visual standards. Adopted by several global markets including US, Mexico and South Africa.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608035110472-JT8NSSGEA49YZS27Z7A7/GV%2BGluten%2BFree%2BCookies.jpg</image:loc>
      <image:title>Own Brand</image:title>
      <image:caption>Gluten Free sub brand for Great Value.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608035335658-IXYQYOI6VU18H27IY7ZR/blackweb-redesign-20.jpg</image:loc>
      <image:title>Own Brand</image:title>
      <image:caption>Packaging design refresh for Blackweb, a mid-tier electronics brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608047947129-B672OMOTNEFVJBPBI7YW/Holistic+pet+food.jpg</image:loc>
      <image:title>Own Brand</image:title>
      <image:caption>Redesign of premium pet food.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608035352013-1RRYA2XUD3RBK6O5K692/equate-beauty-creative-1.jpg</image:loc>
      <image:title>Own Brand</image:title>
      <image:caption>Equate packaging design review.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608037839983-P9CHOGMTGVARQP5CKNY5/OF+Line+up+with+burgers.jpg</image:loc>
      <image:title>Own Brand</image:title>
      <image:caption>Redesign of Our Finest, a premium food brand fro Walmart Canada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608046436346-6F4BVI2C0DOTHU11U6JI/pride-cola.jpg</image:loc>
      <image:title>Own Brand</image:title>
      <image:caption>A limited edition cola, to celebrate Walmart Canada's nationwide participation in Pride.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608051898827-BNF2UP1LO4IN47EZGNIU/Nash.jpg</image:loc>
      <image:title>Own Brand</image:title>
      <image:caption>Name creation and visual identity for Nash, a premium outdoor cooking brand.</image:caption>
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  </url>
  <url>
    <loc>https://www.paulgoldsmith.uk/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-13</lastmod>
  </url>
  <url>
    <loc>https://www.paulgoldsmith.uk/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2020-12-16</lastmod>
  </url>
  <url>
    <loc>https://www.paulgoldsmith.uk/instore-and-print</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608123188553-3BK5YLPTQW4V896QDB79/IWW-spread.jpg</image:loc>
      <image:title>Instore and print</image:title>
      <image:caption>Print magazine for seasonal George apparel.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608119967939-QN70OHSCLY0UE1WURS4O/BTS.jpg</image:loc>
      <image:title>Instore and print</image:title>
      <image:caption>Signage for Walmart Back To School campaign.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608119968346-775G5UOH40IS584OFSNP/Diwali.jpg</image:loc>
      <image:title>Instore and print</image:title>
      <image:caption>Seasonal celebratory gift card program.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608119969540-SAIY2R15RA5NFOBEXESK/Rollback.jpg</image:loc>
      <image:title>Instore and print</image:title>
      <image:caption>Hanging signage for Rollback price campaign.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608119969877-45HES4EN8BRJIGLFGXWH/School+digest.jpg</image:loc>
      <image:title>Instore and print</image:title>
      <image:caption>Seasonal Back To School guide, distributed nationally and in-store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608119968606-KD7IY5PM3GV8WCWCG223/Joy+starts+here.jpg</image:loc>
      <image:title>Instore and print</image:title>
      <image:caption>Holiday signage, part of a larger seasonal visual identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608119968791-9LZCCNXAJE8P2VOIO42Z/Low+prices+check.jpg</image:loc>
      <image:title>Instore and print</image:title>
      <image:caption>Signage to support national price perception campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608123162720-VAPKBYEAVOJ5LCBFJJE4/25+years+of+Walmart.jpg</image:loc>
      <image:title>Instore and print</image:title>
      <image:caption>Logo development to celebrate 25 years of Walmart in Canada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608119969028-2JA1N7CVQSEVRWXKYOBF/MOre+joy+more+savings+2.jpg</image:loc>
      <image:title>Instore and print</image:title>
      <image:caption>Holiday signage, part of a larger seasonal visual identity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.paulgoldsmith.uk/retail-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608123763631-HERX1OX2DK79DD3HVQI4/Toys-section.jpg</image:loc>
      <image:title>Retail design</image:title>
      <image:caption>Proposed new perimeter signage for toys.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608123762165-XP580PU97TJFJZ5Q1JHE/Escalators-hi-fives.jpg</image:loc>
      <image:title>Retail design</image:title>
      <image:caption>Language and tone exploration for next generation urban store format.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608123762945-K6JN1J0N5SEBYDJX9WWR/IWW-endcap.jpg</image:loc>
      <image:title>Retail design</image:title>
      <image:caption>End cap light boxes in apparel.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608124049991-IUXI8FL0VSNGIC6FK22U/Screenshot-2020-12-16-at-12.20.52.jpg</image:loc>
      <image:title>Retail design</image:title>
      <image:caption>Campaign piece for apparel relaunch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608123762498-E7OGIKG344LWM7FAX7MJ/Fresh-area.jpg</image:loc>
      <image:title>Retail design</image:title>
      <image:caption>Language and tone exploration for next generation urban store format.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608123763814-P6QBM06KHXGQZ97J5NIJ/Quality-delivered-end-cap.jpg</image:loc>
      <image:title>Retail design</image:title>
      <image:caption>Signage review to enhance fresh quality perception.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/1608123763644-7KCPKS0WA0NQYNK0YQWG/Order-it-here.jpg</image:loc>
      <image:title>Retail design</image:title>
      <image:caption>Retail innovation to drive from b&amp;m to online.</image:caption>
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  </url>
  <url>
    <loc>https://www.paulgoldsmith.uk/euronics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/b36a7fe8-746e-49ff-a2e5-f861afbdc53c/Showcase.jpg</image:loc>
      <image:title>Euronics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/0ccb1aaa-98d9-4d87-be9e-b9a6b94bd17e/Womens+Euros.jpg</image:loc>
      <image:title>Euronics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd886a93da4173829b46fad/75d8a8c1-1580-42b5-81ae-18103414769b/Cost+of+living+POS.jpg</image:loc>
      <image:title>Euronics</image:title>
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